Ad of the Day: Andy Daly Brilliantly Reads 3.5 Hours of Real Insults About Laphroaig Scotch
Brand Marketing
What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that's so entertaining, you might actually find yourself [...]
Laphroaig Scotch Doesn’t Mind If You Think It ‘Tastes Like a Burning Hospital’
Creativity
Anyone who's tried Laphroaig, one of the few truly robust Scotches that's also widely available, knows that it sparks passionate responses ranging from delight to disgust. Now the distiller is [...]
iCrossing Nabs Two Beam Brands, Expands Role With Liquor Giant
Performance Marketing
Beam Inc. has selected iCrossing to lead digital marketing around its DeKuyper and