Laphroaig Scotch Doesn’t Mind If You Think It ‘Tastes Like a Burning Hospital’

Campaign welcomes all opinions

Anyone who's tried Laphroaig, one of the few truly robust Scotches that's also widely available, knows that it sparks passionate responses ranging from delight to disgust.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."