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What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that's so entertaining, you might actually find yourself watching the whole thing. (Well, maybe.)
That would be three and a half hours of comedian Andy Daly, of Comedy Central's much-loved and now-defunct Review, doing what the brand is calling a "filibuster," so he can read three years' worth of consumer comments. Some of them are fawning, but most are negative, even downright blistering.