Adidas Makes Gains Among Black Consumers, L’Oréal Lags
Brand Marketing
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the [...]
Land Rover Imagines an Earth Made Entirely of Land Rovers
Creativity
Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the [...]
Land Rover’s Survival Guide: You Can Eat It in Case of Emergency
Creativity
Automakers are getting ever more inventive with the literature they package with new vehicles. In the U.K., we saw the guide to Britain's tiny roads that came free with Volkswagen's [...]
Pathological Liars Choose Land Rover
Creativity
Who needs truth in advertising? Young & Rubicam's "You'll feel safe inside" campaign for Land Rover takes a smart turn with this well-written and deftly acted vignette about a guy [...]
Land Rover has a clay old time in U.K. spots
Creativity
If your travels ever take you through an endlessly changing clayscape, a Land Rover might just be the car for you. The animation in this British ad from RKCR/Y&R is [...]
Crazy people can’t hurt you in a Land Rover
Creativity
Land Rover's "wacky workplace" scenario in this spot from Y&R, stressing vehicle safety, scores by taking a low-key approach. There's a crazy guy who keeps swords and daggers in his [...]