Pathological Liars Choose Land Rover

Not much truth in advertising in Y&R spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Who needs truth in advertising? Young & Rubicam's "You'll feel safe inside" campaign for Land Rover takes a smart turn with this well-written and deftly acted vignette about a guy who seeks refuge in the vehicle as he confesses to his girlfriend that he's a pathological liar who's fibbed about every detail of his life throughout their relationship. In real life, a Sherman tank might not provide sufficient protection to save such a rogue from grievous bodily harm.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in