It takes a lot to stand out among the glut of Christmas ads in Britain, where brands jockey like nowhere else to have a hit commercial. KitKat and J. Walter Thompson's strategy this season is to cut through the clutter by uncluttering completely.
The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers in the United Kingdom. Hey, who needs sugar-based energy more than online video binge watchers?
The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.
It was 1958 when J. Walter Thompson's Donald Gilles came up with the line, "Have a break. Have a KitKat." Fifty-six years later, JWT London has found a fun new way to illustrate the line—with a half-finished billboard. Awards bait? Sure. A creative wank? Perhaps. But you have to admit, it's clever. Via Ads of the World.
Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode.
Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign.
The Internet is getting bent out of shape today over news that Apple's iPhone 6 can get bent out of shape when it's in your pocket.
We've written about Google's upcoming Android KitKat operating system. But check out the KitKat website, itself upgraded to tie into the tech theme—it's a scrolling compendium of factoids proving KitKat to be the most high-tech candy bar around.