Brand Marketing

KitKat's #Bendgate Tweet Has Officially Eclipsed Oreo's Super Bowl Win

Perfect visual came together in just 30 minutes

Headshot of Lauren Johnson
By Lauren Johnson

September 26, 2014

Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles
Brand Marketing

Martha Stewart Explains Her Relationship With Snoop Dogg and Why She Loves Instagramicon-image

By Lauren Johnson

Brand Marketing

Elon Musk and Jonathan Nolan’s Gorgeous ‘Trailer’ for SpaceX Draws Inspiration From David Bowieicon-image

By Lauren Johnson

Brand Marketing

Wendy’s Super Bowl Ad Makes an Epic Burn About McDonald’sicon-image

By Lauren Johnson

Brand Marketing

When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10%icon-image

By Lauren Johnson

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

A Downturn Is the Right Time to Invest in Identity Content

By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra

Are You Advertising With Integrity?

By Connatix

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN