Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign.
Toward the end of the day Wednesday, chatter on Twitter started picking up around the news that Apple's iPhone 6 was bending in people's pockets, with the #bendgate hashtag.
According to sources, KitKat then decided that it needed to get in on #bendgate because of the alignment with its "Have a break, have a KitKat" slogan.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in