KitKat's #Bendgate Tweet Has Officially Eclipsed Oreo's Super Bowl Win

Perfect visual came together in just 30 minutes

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign.

Toward the end of the day Wednesday, chatter on Twitter started picking up around the news that Apple's iPhone 6 was bending in people's pockets, with the #bendgate hashtag.

According to sources, KitKat then decided that it needed to get in on #bendgate because of the alignment with its "Have a break, have a KitKat" slogan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in