Brand Marketing

KitKat's #Bendgate Tweet Has Officially Eclipsed Oreo's Super Bowl Win

Perfect visual came together in just 30 minutes

By Lauren Johnson

September 26, 2014

Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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