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Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign.
Toward the end of the day Wednesday, chatter on Twitter started picking up around the news that Apple's iPhone 6 was bending in people's pockets, with the #bendgate hashtag.
According to sources, KitKat then decided that it needed to get in on #bendgate because of the alignment with its "Have a break, have a KitKat" slogan.