The Top 10 Halloween Candy Brands on Twitter

You might say 'gimme a break' when you see No. 1

Headshot of Christopher Heine

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.

And a quick note to marketers in this category: the Boston-based social media vendor reports that few brands are including the #Halloween hashtag in their tweets, which seems like a mistake. Of all tweets mentioning "Halloween" and "candy," the only brand-themed hashtags of note were from Listerine and Welch's Fruit Snacks. 

Below are the top 10 brands in terms of the number of tweets mentioning them in October, according to Crimson Hexagon.

  1. KitKat — 204,086
  2. Snickers — 145,836
  3. Skittles — 138,867
  4. Starburst — 138,867
  5. M&Ms — 71,627
  6. Twix — 48,529
  7. Butterfinger — 36,685
  8. Reese's Peanut Butter Cups — 23,362
  9. Twizzlers — 20,502
  10. Almond Joy — 13,398
@Chris_Heine Christopher Heine is a New York-based editor and writer.