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The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.
And a quick note to marketers in this category: the Boston-based social media vendor reports that few brands are including the #Halloween hashtag in their tweets, which seems like a mistake. Of all tweets mentioning "Halloween" and "candy," the only brand-themed hashtags of note were from Listerine and Welch's Fruit Snacks.
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