Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode. And by participating in the chatter around the smartphone's elasticity issues, the candy bar actually raced past Oreo's famed 2013 Super Bowl effort in terms of retweets.
Now the blogosphere has again started to clamor about the iPhone 6's design: This time, the hubbub is due to the phone (evidently) accidentally catching a lot of hipster beard hair as male users pull it from their ear back down to the pocket of their skinny jeans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in