And the iPhone #Beardgate Twitter Ad Winner Is...Gillette, of Course

It's no KitKat so far, though

Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode. And by participating in the chatter around the smartphone's elasticity issues, the candy bar actually raced past Oreo's famed 2013 Super Bowl effort in terms of retweets.