KitKat’s Christmas Commercial Is 30 Seconds of Blankness, the Ultimate Ad Break

A knowing antidote to holiday noise

It takes a lot to stand out among the glut of Christmas ads in Britain, where brands jockey like nowhere else to have a hit commercial. KitKat and J. Walter Thompson's strategy this season is to cut through the clutter by uncluttering completely.

@nudd Tim Nudd is a former creative editor of Adweek.
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