Kirshenbaum Bond Senecal + Partners

How Food Brands Can Nail Instagram

With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands.

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major market

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account, according to sources. The sources identified the shops as Grey, FCB and Kirshenbaum Bond Senecal + Partners.

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it. 

Katie Couric, Bryant Gumbel Revisit Hilariously Clueless 1994 Today Clip in BMW’s Super Bowl Ad

The year was 1994. Ace of Base saw "The Sign." O.J. Simpson's white Bronco sped down the freeway. And of course, this thing called the Internet was a tiny baby. And Bryant Gumbel and Katie Couric were desperately trying to figure it out. A now-famous Today show clip from '94 features Gumbel and Couric cluelessly talking about the Internet. They can't seem to grasp the concept of an email address or the @ symbol. "Katie said she thought it was 'about,' " says Gumbel. "Or 'around,' " adds Couric. "I've never heard it said, I've only seen the mark," continues Gumbel. "What is 'Internet' anyway? Do you write to it like mail?" "Allison," Couric asks her producer, "can you explain what 'Internet' is?"  Fast-forward to today, and BMW is using the amusing clip—followed by Gumbel and Couric talking today, just as cluelessly, about the futuristic i3 electric vehicle—in its 2015 Super Bowl ad from Kirshenbaum Bond Senecal + Partners, released Monday morning:

BMW Will Promote Its Plug-In Car at the Super Bowl

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back.

Sprint Down to 5 in Creative Search

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last cut, sources said.

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role.

Kao USA Names Arnold NY After Creative Review

Kao USA has tapped Arnold in New York to handle the creative responsibilities for global brands John Frieda, Jergens, Bioré and Curél. 

Kirshenbaum Bond Senecal Gets a Social Media Buddy

Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners.