Iphone

This Bold Motorola Ad Has Some of the Most Damning Anti-Apple Copy We’ve Seen

In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along. So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to fight back. That's exactly what Motorola, now a Lenovo company, has done with a full-page print ad from Ogilvy in The New York Times. 

Apple’s iOS 10 Update Is Incapacitating iPhones

Hey, iPhone users, if you were excited to see Apple's iOS 10 makeovers for Apple Music, Maps, Health Kit,

9 Digital Marketing Stats From the Past Week That You Need to See

It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.  The following nine stats in particular caught our eye:

This Week’s Must-Haves: Instagram’s Favorite Pool Toy Gets an Artsy Upgrade

This week, the Adweek staff is highlighting fun summer accessories including a giant swan float, patio umbrella and watermelon keg kit. Take a look!

Camera Store Mocks Photos Taken With Phones in Spoof of Apple’s iPhone Ads

Apple's "Shot on iPhone 6" print and outdoor ads, featuring real photos taken by real iPhone 6 users, has been very popular since its launch in early 2015, even picking up a Grand Prix award at Cannes. But of course, not every photo taken with an iPhone, or any smartphone, looks quite as perfect as that campaign would suggest. Lens & Shutter, a three-location photography store chain in Canada, specializing in DSLR cameras, reminds its target market of the limitations of smartphone cameras in a fun parody of the Apple campaign—featuring the line "Shot on a phone."

This Week’s Must-Haves: a Smart Pill Dispenser for the Entire Family

This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that […]

Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On

One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers.

7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising

Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S and 6S Plus. 

Ad of the Day: Cookie Monster Bakes, and Frets, and Pleads With Siri, in Funny iPhone Ad

Apple didn't use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That's all changed in recent years, of course—as Apple learned to love a little star power, beginning with Samuel L.

Who Are the Year’s Best-Loved Brands? Hint: Half Are Probably Younger Than You

Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of […]