In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along. So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to fight back. That's exactly what Motorola, now a Lenovo company, has done with a full-page print ad from Ogilvy in The New York Times.
Hey, iPhone users, if you were excited to see Apple's iOS 10 makeovers for Apple Music, Maps, Health Kit,
It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine stats in particular caught our eye:
This week, the Adweek staff is highlighting fun summer accessories including a giant swan float, patio umbrella and watermelon keg kit. Take a look!
Apple's "Shot on iPhone 6" print and outdoor ads, featuring real photos taken by real iPhone 6 users, has been very popular since its launch in early 2015, even picking up a Grand Prix award at Cannes. But of course, not every photo taken with an iPhone, or any smartphone, looks quite as perfect as that campaign would suggest. Lens & Shutter, a three-location photography store chain in Canada, specializing in DSLR cameras, reminds its target market of the limitations of smartphone cameras in a fun parody of the Apple campaign—featuring the line "Shot on a phone."
This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that […]
One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers.
Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S and 6S Plus.
Apple didn't use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That's all changed in recent years, of course—as Apple learned to love a little star power, beginning with Samuel L.
Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of […]