IPG Creates a Bespoke Ad Agency Team to Help Launch LATAM Airlines
Brand Marketing
Interpublic is creating a new agency group led by McCann Worldgroup and IPG Mediabrands to work for LATAM Airlines, which is now the largest airline group in Latin America after [...]
Matt Seiler Steps Down as Head of IPG Mediabrands
Brand Marketing
Interpublic Group has named a new head of its IPG Mediabrands division, which oversees media agencies such as Initiative and UM.
Mediabrands’ Initiative Unit Is Shuffling Its Top Managers
Brand Marketing
Mediabrands' Initiative unit is making top management changes, the first since Jim Elms became global CEO and Peter Mears became North American CEO last February.
BPN Names a U.S. Managing Director
Brand Marketing
BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position.
Jacki Kelley Leaves IPG for Bloomberg Media
Brand Marketing
Jacki Kelley is heading back to the sell side of media. Kelley, the former North American CEO of IPG Mediabrands, a group that includes media buying agencies like UM and [...]
IPG Mediabrands Retools Management Team
Brand Marketing
North American CEO Jacki Kelley has left IPG Mediabrands after just 15 months in the position for a new role at parent company Interpublic Group.