Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

Jennifer Hohman joins agency from IPG Mediabrands

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Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role.

Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to both global CEO Guy Hayward and New York CEO Ed Brojerdi.

"I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the aspirations to grow its footprint globally pretty aggressively felt like the next evolution in my career."

Hohman will focus on new business development as the agency looks to broaden its footprint in North America, Europe and Asia Pacific. 

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