BPN Names a U.S. Managing Director

Martha Peterson comes from Maxus

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BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position.

Peterson, with a broad background in digital advertising, was previously senior partner, global account director at WPP Group’s Maxus, where she helped implement data-driven processes to get marketer messages online and into social media.

“Martha will be huge asset,” said BPN North America president Liz Ross, who praised Peterson’s “progressive thinking and wealth of knowledge.”

At BPN, which turns two years old next month, Peterson’s primary responsibility is leading strategy and planning efforts for U.S.



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