IPG Mediabrands Retools Management Team

North American CEO exits Mediabrands

North American CEO Jacki Kelley has left IPG Mediabrands after just 15 months in the position for a new role at parent company Interpublic Group.

Kelley's move swiftly follows Microsoft's decision to split its global creative and media business (collectively worth nearly $100 million in annual review) between IPG (creative) and Dentsu (media). Media planning and buying shifted from IPG's UM and Publicis Groupe's MediaVest to units of Dentsu Aegis. 

"Given Jacki's role in the overall IPG Microsoft win, [IPG CEO] Michael Roth has asked that she move to IPG and lead the on-boarding process as well as support other global client needs of the IPG network," explained Matt Seiler, global CEO of IPG Mediabrands. "This shift recognizes and allows Jacki's proven leadership abilities, client acumen and brilliant partnership to be shared and applied across IPG and its clients. We look forward to working with one of our own as she takes on this exciting challenge." 

With Kelley's move, IPG Mediabrands' brand leadership teams will manage global clients based in North America, while Seiler seeks a new regional CEO.

"Global client leads at the agencies will also be closely aligned with the brand leaders and the North American COO—ensuring further consistency, efficiency and accountability across the network–while we conclude our search for the right commercial leader to take on our North American cluster," Seiler told Adweek.  

Kelley's move isn't the only executive shift for the company: Guy Beach has left his North American COO role to become global chief commercial officer, a new position. Beach will work closely with finance, account management and new business development and partner with Magna Global on deals with media owners. 

Succeeding Beach in the COO role is Chris Loll, who starts next month. He most recently served as managing director for Wunderman

"Throughout his impressive career—including the last twelve years at WPP—Chris has been an outspoken proponent of innovation and effectiveness, a vision that he will continue with IPG Mediabrands," Seiler said. "Based in New York, Chris will work closely with the North American and global leadership teams, putting his seasoned leadership skills and operational excellence to work for clients and colleagues across the North American network."