What the IAB Wants Ad Buyers to Know About Digital Audio
Performance Marketing
When was the last time you listened to an internet radio station or a podcast?
Apple to Challenge Spotify in Internet Radio
Performance Marketing
Apple's anticipated launch of a new music streaming service will be the "highlight" of its annual Worldwide Developers Conference in San Francisco on Monday, The Wall Street Journal reported.
Diehard Apple Fans Would Flock to Company’s Internet Radio Service Without Hesitation
Performance Marketing
Consumers apparently have a lot of blind faith in Apple.
Pandora CEO Kennedy Out
Performance Marketing
Pandora’s total revenue in 2012 jumped 56 percent to $427.1 million. Fourth quarter revenue surged by 54 percent to $125.1 million. And advertising revenue has been on a similar trajectory, [...]
Lawmakers Ponder Disparity in Internet Radio Fairness Act
Performance Marketing
A bill to lower music performance royalties for Internet radio is probably dead on arrival in Congress unless traditional broadcasters that have never paid a penny to musicians are asked [...]