The Role of Brand Communicators in an Outbreak
Performance Marketing
A lot of the work we do in healthcare marketing and communications is predictable. Brand-building, patient acquisition, and organizational support. But when a new health threat emerges, brand communicators have [...]
Direct Mail: Data Makes All the Difference
Performance Marketing
The draw of the latest marketing trends pulls at us all. Many companies have integrated their direct mail with technologies like QR Codes, NFC and augmented reality, but many are [...]
Marketing and IT; Cats and Dogs
Performance Marketing
Cats and dogs do not get along unless they grew up together since birth. That is because cats and dogs have rather fundamental communication problems with each other. A dog [...]
Top 10 Local SEO Best Practices for Small Businesses
Performance Marketing
Have you ever wondered how you could get your business to show up on the first page of Google, along with a map showing your prospective customers exactly where your [...]
Don’t Do It Just Because You Can
Performance Marketing
Don't do it just because you can. No kidding. … Any geek with moderate coding skills or any overzealous marketer with access to some data can do real damage to [...]
The 1 Simple Way to Sell via Your Webinar
Performance Marketing
Want to sell with your webinar? Actually go for the close at the end or generate an appointment for your reps to follow-up immediately? Stop wasting the audience's time with [...]