Ad of the Day: Hyundai’s ‘Exobaby’ Might Be the Oddest Metaphor Yet for Its Drivers
Brand Marketing
It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps [...]
Hyundai’s Daily Twitter Followers Spike 40% During World Cup
Performance Marketing
With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the [...]
Ad Shows That Hyundais Drive Well Even If You’re Blindfolded, or Not There at All
Creativity
To show off its "Smart Caring" driver assistance features, Hyundai set up an empty car convoy, in which a stuntman (who was blindfolded, mind you) led a bunch of driverless [...]
Here’s Why Brands Are Speaking Spanish in General Market Ads
Brand Marketing
Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but [...]
Hyundai Buys Solo Sponsorship of Hulu’s Mario Batali Show The High Road
Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York, [...]
Hyundai’s Times Square Billboard Goes Digital for World Cup Build Up
Performance Marketing
Tumblr will be making a big splash in New York's Times Square, taking over Hyundai’s massive billboard today as part of its ambitious World Cup sponsorship campaign.