The State of B-to-B Marketing in Asia: Moving Toward Digital
Performance Marketing
A standout in the B-to-B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of "Big M, little m Marketing: New Strategies for a [...]
The 3 Reasons Why Infiniti Picked Crispin
Brand Marketing
Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency.
Young Protesters in Hong Kong Have Found an Ingenious Way Around Cyber Censors
Performance Marketing
As Hong Kong's "Umbrella Revolution" enters a dangerous phase, government censors are clamping down on social media sites used to communicate images of the protest to mainland China.
Lego Versions of Famous Artworks Are So Great, They’re Now Official Ads
Creativity
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late [...]
If You’re Into Stuffed Animals Licking Your Nipples, You’ve Come to the Right Ad
Creativity
Oddvertising is catching on in Hong Kong with this absurd spot for Rio Mints featuring what Shanghaiist calls "just the right amount of nipple licking." The scene opens with a [...]
Listerine Flipbook Gives Beautiful Woman Nasty Onion Breath
Creativity
Sometimes an idea is so simple and perfect, you wonder how no one thought of it before. Today's case in point—the bad-breath flipbook. JWT in Hong Kong created a bunch [...]