Ad of the Day: MetLife's Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist

Standout spot breaks through the clichés

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The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai Life spots. But MetLife Hong Kong breathes new life into the form with this spot—a father-daughter story that digs deeper, and packs even more of an emotional wallop, than similar ads of late.

As usual, it would be obnoxious to spoil the plot, but here are the basics: A girl writes a letter about her father, portraying him as a kind of superhero.

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