Ad of the Day: MetLife’s Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist

Standout spot breaks through the clichés

The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai Life spots. But MetLife Hong Kong breathes new life into the form with this spot—a father-daughter story that digs deeper, and packs even more of an emotional wallop, than similar ads of late.

@nudd Tim Nudd is a former creative editor of Adweek.