Brand Marketing

Ad of the Day: MetLife’s Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist

Standout spot breaks through the clichés

By Tim Nudd

February 12, 2015

The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai Life spots. But MetLife Hong Kong breathes new life into the form with this spot—a father-daughter story that digs deeper, and packs even more of an emotional wallop, than similar ads of late.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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