CreativityKFC Just Made Edible ‘Finger Lickin’ Good’ Nail Polish That, Yeah, Tastes Like ChickenProduct is based on brand's two favorite recipesBy Tim Nudd|May 4, 2016 ShareBy Tim Nudd|May 4, 2016 Share April Fools' Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, "Finger Lickin' Good," grossly to life. Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC's secret mix of 11 secret herbs and spices, to crate the nail polishes for KFC Hong Kong. The polish flavors are sourced from natural ingredients and based on the brand's two favorite recipes, Original and Hot & Spicy. So, yes, it tastes like chicken—at least, the coated stuff KFC sells. "To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again," the brand said in a statement. "The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish," says Ogilvy creative director John Koay. "This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong." KFC really did make this stuff—thus, it's not exactly a gag. But it's not mass producing it. At least not yet. The nail polishes are packaged in a designer bottle and box and have been teased on social media in recent weeks. The brand has released on online music video around the project, too, and is inviting Hong Kongers to choose the best flavor to go into mass production. CREDITS Client: KFC Agency: Ogilvy & Mather Chief Creative Officer: Reed Collins Creative Directors: John Koay, Matt Nisbet Art Director: Elaine Li Copywriters: Buji Ng, Kerwin Choy Vice President Asia-Pacific: Soames Hines General Manager: Gladys Wong Business Director: Penny Chow Associate Account Directors: Janice Ho, Sincere Ng Account Executive: Stella Fung Senior Producer: Mikyung Kim Producer: Jayden Wong Managing Director – Social: Jason Fashade Senior Strategist: Michael Wong Community Manager: Pammy Li PR Senior Associate Michel Wong PR Senior Consultant: Corwin Wong Design agency: Brand Union Creative Director: Andy Reynolds Designer: Kitty Chan Production Company: Mutual Workshop Director: Helen Clemens Producer: Cyrus Lai Photographer: Kimhoo So Composer: Lindsay Jehan Music Company: Song Zu Adweek Adweek