KFC Just Made Edible ‘Finger Lickin’ Good’ Nail Polish That, Yeah, Tastes Like Chicken

Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC's secret mix of 11 secret herbs and spices, to crate the nail polishes for KFC Hong Kong. The polish flavors are sourced from natural ingredients and based on the brand's two favorite recipes, Original and Hot & Spicy.

So, yes, it tastes like chicken—at least, the coated stuff KFC sells. 

"To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again," the brand said in a statement.

"The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish," says Ogilvy creative director John Koay. "This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."

KFC really did make this stuff—thus, it's not exactly a gag. But it's not mass producing it. At least not yet. The nail polishes are packaged in a designer bottle and box and have been teased on social media in recent weeks.

The brand has released on online music video around the project, too, and is inviting Hong Kongers to choose the best flavor to go into mass production.

CREDITS

Client: KFC

Agency: Ogilvy & Mather

Chief Creative Officer: Reed Collins

Creative Directors: John Koay, Matt Nisbet

Art Director: Elaine Li

Copywriters: Buji Ng, Kerwin Choy

Vice President Asia-Pacific: Soames Hines

General Manager: Gladys Wong

Business Director: Penny Chow

Associate Account Directors: Janice Ho, Sincere Ng

Account Executive: Stella Fung

Senior Producer: Mikyung Kim

Producer: Jayden Wong

Managing Director – Social: Jason Fashade

Senior Strategist: Michael Wong

Community Manager: Pammy Li

PR Senior Associate Michel Wong

PR Senior Consultant: Corwin Wong

Design agency: Brand Union

Creative Director: Andy Reynolds

Designer: Kitty Chan

Production Company: Mutual Workshop

Director: Helen Clemens

Producer: Cyrus Lai

Photographer: Kimhoo So

Composer: Lindsay Jehan

Music Company: Song Zu