Honey Maid

These 6 Great CPG Commercials Were the Whole Package

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and massive viral hits. 

Google Tested 3 Versions of This Honey Maid Ad to See Which Worked Best Online

It's a fundamental choice for online video marketers: Should you hit viewers with a quick, memorable pitch that's (hopefully) less skippable? Or should you engage them with longer-form content that's more captivating but runs the risk of being tuned out?

Ad of the Day: Honey Maid Preaches Acceptance in Even More Polarized America

Honey Maid's "This Is Wholesome" campaign enters its third year today at a cultural crossroads.

Ad of the Day: Honey Maid Skips Romance and Celebrates the Unconditional Love of Families

Even the people who are meant to love Valentine's Day—the coupled-up, mated ones—can't fully bring themselves to enjoy it: Expectations are high, restaurants are twice as expensive, ignoring it feels self-conscious, and celebrating it makes you feel like a bit of an asshole.

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive or useless—or all of the above.

Tired of Tradition, Honey Maid’s Marketing Chief Chose to Put the Spotlight on Modern Families

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or the black guy in a secondary role only."

Brand Genius 2015: Meet the Year’s Top Crop of Marketing Masterminds

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a company supposed to cut through all that clutter and get noticed? One thing certainly helps: making sure you have the most focused and most talented marketing chief.

Honey Maid’s Latest Wholesome Family Features a Disabled Aunt and Her Niece

Honey Maid's campaign featuring inclusive depictions of American families moves forward today with a spot showing a disabled aunt and her niece making apple and cheddar melts together on their graham crackers.

Ad of the Day: Honey Maid Celebrates Fourth of July With an Immigrant Family’s Story

It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores what it means to be American through the lens of a Dominican family of immigrants.

Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples.