It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals. We hate batteries. More than that, we hate that little "Batteries not included" disclaimer, which is printed so small on otherwise-seductive packaging that even if you wanted to read it while stumbling through the obstacle course that is holiday shopping, it would take five minutes to find. That's five minutes off your whole life. Recognizing that its core product is the source of so much chagrin, Duracell did the best it could this year—short of totally transforming its business and ridding us of the need for AA's altogether. It launched Duracell Express, an on-demand delivery service for forgetful parents and mythological gift-givers alike.
Walmart's holiday ad begins by reminding us of something we already know: Kids love Christmas. They can't sleep. They tear their presents open like wild animals. They scream.
A bizarre Christmas commercial from Russia is under fire for showing Santa Claus trying to teach a single mother a lesson in being a better parent—by abducting her and dragging her through the wilderness by a rope and eventually pulling a knife on her. And the ad's creators seem baffled that anyone could have a problem with it. The spot, for Credit Bank of Moscow, was created by ad agency 3Sba. It is beautifully shot, which makes it even weirder—clearly no expense was spared in producing the film, yet how no one raised a red flag during its creation is baffling.
It isn't easy refreshing your Christmas music playlist. A worthy original with just the right mix of novelty and nostalgia is hard to find. But last year, giving contenders a run for their money, ActionAid Sweden released a holiday album titled "All I Want for Christmas Is a Goat," in which Christmas classics were reinterpreted using, well, goats. It looks like the collection was a hit—because this year, with help from its agency Wenderfalck, ActionAid has organized a charity concert around it. In it, an actual female choir joins forces to bleat out the hits in ways that would impress even the Billy Goats Gruff.
Being with your family during the holidays can be awkward, and it can be especially awkward if you're a teenager who's transitioning from male to female. Elkjøp, an electronics chain in Norway, has created this heartwarming Christmas ad about understanding and acceptance between a father and his daughter.
We're 10 days out from Christmas now, and Unruly has some numbers on which holiday spots really got people in the spirit this year. Not surprisingly, Britain fared well. The […]
This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, with help from agencies David and Gigigo, will be selling special limited-edition bottles of Coca-Cola, featuring electronic caps that can record a 30-second message, and then play it back when someone twists open the beverage.
Last December, Nick Offerman teamed up with his favorite whiskey brand to create a yule-log video that was just 45 minutes of him sitting next to a crackling fire, sipping Lagavulin and staring at the camera. This year, he's reunited with the brand for something new—sort of.
Pornhub enjoyed a pretty successful Christmas advertising debut last year, with its SFW spot about the dirty old man—and his perfect present—getting millions of views on YouTube. So, the adult site is returning with an encore. A new 90-second spot, again made by Madrid creative agency Officer & Gentleman, takes place in a miniature town, where all sorts of people are lonely on Christmas Eve. But one by one, they receive the same present via email—and it brightens their lonely night considerably. (The new spot is also SFW.) In a special nod to the Super Bowl-like evolution of Christmas into an advertising showcase, the spot also references famous characters from famous Christmas ads of years past—with Justino, the Spanish lottery's mannequin factory worker, and the Man on the Moon, from last year's John Lewis spot, among those making cameos in the Pornhub ad.
O.J. rules the Emmys, Britain leaves the European Union, Beyoncé reinvents the music video, and Ken Bone captivates the country (as do Chewbacca Mom, Ryan Lochte, Melania Trump and Pokemon Go). Those are a few of the standout moments and personalities of 2016, according to the annual recap of pop culture from Los Angeles-based Pitch Agency, which presents its curated choices as screen-printed artwork on top of gourmet sugar cookies. (Check out 2015's here.) The agency has been creating the oversized holiday treats for a decade now, and expects you to do a little work to figure out the references. The famous faces, events, passings and mashups are crafted as riddles to be solved, and some are more obvious than others.