Build a Preference Platform With Your Customers
Performance Marketing
Relentless advertising messages bombarding consumers across new and old channels, expanded competitive sets, and promotional periods like Black Friday and Cyber Monday have altered consumer buying patterns and, subsequently, marketing [...]
A Turnaround Idea for Slow 4Q Sales
Performance Marketing
Only about 30 days or so are left in the holiday season for 2013. Black Friday and Cyber Monday are around the corner. And if you're looking at your early [...]
7 Shopping Experience Tips to Make Holiday 2013 Your Best Ever
Performance Marketing
The holiday season is known as the time that makes or breaks companies dependent on seasonal sales. Competition is fierce. Already short attention spans are overstimulated with marketing messages, family [...]
The Direct Marketing, iPad and Video Holiday Shopping Link
Performance Marketing
Consumers are shopping this holiday season with their iPads more than those with Android devices. And now, online video is being credited with closing more sales and getting higher conversions [...]
Getting Your Email Heard Above the Roar of the Holiday Crowd
Performance Marketing
Getting your message heard above the roar of the holiday crowd requires a different approach. Instead of being the loudest voice, you have to be the voice your customers and [...]
Gearing Up for the Holidays: Make Your Email Marketing Deliver Long Tail Results
Performance Marketing
Black Friday and Cyber Monday are just around the corner. Planning for your email campaign should have started weeks ago. If not, this is the time to jump in and [...]