Hill Holliday

Hill Holliday Names a New President and Its First Chief Operating Officer

Hill Holliday has shored up its leadership team by promoting Chris Wallrapp and Leslee Kiley to president and chief operating officer, respectively. CEO and chairman Karen Kaplan announced the moves this morning.

TD Ameritrade’s CMO Built a New Brand Image Based on Confidence and Convenience

Three years ago, when Denise Karkos was named CMO at TD Ameritrade, she had her work cut out for her. Her task: make the stodgy and often-character-free financial services industry relatable—even fun—to Americans.

Dunkin’ Donuts Offers Up Some Special Views in VR Videos Created With Discovery

"Boats run on diesel and coffee."That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in "The Harbor That Never Sleeps," one of several new 360-degree videos from Dunkin' Donuts.The brand's "Always Running" film series begins rolling out this week across Discovery's online platforms in a deal fashioned by Hill Holliday media agency Trilia. Produced by Discovery's creative team, with agency input, the content focuses on average folks whose busy lives are powered, at least partly, by coffee.

4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. Meanwhile, any number of specialist agencies shares all the other pieces: media, PR, digital, mobile, social, experiential—you name it. It's like a flock of ducks pecking away at a single piece of bread.

After a Decade, Dunkin’ Donuts Is Evolving Its ‘America Runs On Dunkin’ Campaign

It's no accident that Dunkin' Donuts is rolling out a new campaign on National Donut Day—the chain has the word "donut" in its name, after all.

At Ad Agencies, the Concierge Will Now Shine Your Shoes and Cook Your Dinner

At Nashville's Bohan Advertising, staffers sometimes get too busy with work and travel to shop for groceries, return library books or wait at home for the cable guy. When that happens, they call "Aunt Tilly" and such personal chores get done.

Delicates and Regulars Do Battle in LG’s Fun, Theatrical Campaign for a Twin Washer

Hill Holliday channels West Side Story in this inventive ad for LG that broke on the Golden Globes—staging an impressively choreographed street fight between two rival clothing gangs, the delicates and the regulars.

Bank of America Chooses Hill Holliday to Handle Its Consumer Advertising

Interpublic's Hill Holliday has substantially increased its mandate from Bank of America, adding the client's consumer advertising assignment following a review of roster agencies, according to sources close to the situation.

Why Brands Are Ditching Twitter’s 6-Second Vine App

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips.

Bank of America Salutes the World’s Most Inspiring Powerlifter in Compelling New Ad

Are you strong? Manimal strong?Powerlifter Chevi Peters, aka "Manimal," stars in this literally uplifting spot by Hill Holliday, part of a year-long, multichannel Bank of America campaign around the Special Olympics.