Bank of America Chooses Hill Holliday to Handle Its Consumer Advertising

Shift follows a review of roster shops

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Interpublic's Hill Holliday has substantially increased its mandate from Bank of America, adding the client's consumer advertising assignment following a review of roster agencies, according to sources close to the situation.

The Boston-based agency already handled various marketing duties for the bank, including for Merrill Lynch (its wealth-management unit) and U.S. Trust (private wealth management). In September, the shop worked with director Christopher Guest to craft a well-received campaign for BofA Preferred Rewards starring '80s rocker Billy Idol.

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