Karen Kaplan 4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’ We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. Meanwhile, any number of specialist agencies shares all the other pieces: media, PR, digital, mobile, social, experiential—you name it. It's like a flock of ducks pecking away at a single piece of bread. Women Need to Get Into Corporate Boardrooms to Close the Gender Pay Gap One of the things I'm most proud of is the recent success our industry has had in increasing creative career opportunities for women and in changing persistent gender stereotypes; the progress of The 3% Conference and the announcement of the Cannes Glass Lion are great steps. As Companies Evolve, Women Will Lead the Way I believe we’re reaching an inflection point when it comes to corporate diversity in this country, and specifically women’s equity at the top. Agencies Must Keep Talent Fulfilled and Engaged To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to future success: Keep the freaks happy.