How Vine’s Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar
Brand Marketing
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire [...]
Hanes’ ‘Destruction’ Videos Generate 8 Million Views
Brand Marketing
Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when [...]
A Holiday Look Back: The Dumbest Gift Ads Ever
Brand Marketing
If you’re reading this right now, there’s a good chance you’re still trying to find that perfect holiday gift. And if you’re a marketer, you’re probably also worried about how [...]
A Holiday Look Back: The Dumbest Gift Ads Ever
Brand Marketing
Ad of the Day: Hanes
Brand Marketing
Stupid sight gags never go out of style, particularly when they involve kittens.
Jordan’s Hanes Hitler ‘stache raising a furor
Creativity
That new Michael Jordan campaign for Hanes, which we wrote about last week, really does have people buzzing, though it's not Jordan's "lie-flat collar" that they're fixated on. Viewers instead [...]