Ladies, Hanes Wants to Know the Color of Your Panties

And they double dog dare you to tell Twitter


Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly salacious act, and they're willing to offer you free undies if you do it, though it's pretty clear that the whole thing is cleverly disguised market research into preferred panty colors. So, what have they learned over at UndercoverColor.com? Most people talk about their undies at lunch! Five percent of the people telling Hanes the color of their panties are dudes! Pink is currently the most popular color, with 23 percent of all responders selecting it! I was one of those pink wearers.

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