A Little Girl’s Deep-Sea Dream Is Shattered in Greenpeace’s Latest Plea for the Arctic

Greenpeace brings a young girl's undersea imagination to life in "The Little Explorer," a short film that tackles the topic of destructive fishing in the Arctic.  Using materials she finds around the house—including tinfoil, bottle tops and paper plates—our curly-haired heroine constructs an elaborate (and adorable) deep-sea diving suit. Her living room is transformed into an aquatic wonderland beneath the polar ice floes. She watches wide-eyed as Greenland sharks, Beluga whales and sea butterflies sail past the windows of her cardboard submarine.  But suddenly, the scene is torn apart by mysterious tremors, and we're left to ponder the horrifying net results.

Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry

Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending a message to certain tech giants about using sustainable energy sources. "Some of the Internet's biggest and most innovative companies, such as Apple, Facebook and Google, are powering with modern, renewable energy," Greenpeace rep Dave Pomerantz told BusinessGreen. "The #ClickClean movement expects the rest of the companies behind our online world, like Amazon and Twitter, to join them." No firms are named in the ads, which were created by The VIA Agency. "We set out to develop a campaign that had humor at its core and that people would rally behind and share," said Via executive producer Mary Hanifin. "Reggie’s unique brand of comedy, devoted following and ability to convey complex themes through humor made him a perfect fit." The comedian and musician has some experience with the clean-power issue, having contributed to a Climate Reality Project spot last year. For Greenpeace—fresh off its gorgeous ad attacking Lego for partnering with Shell—Watts sustains a tone that gives the material an offbeat, non-judgmental spark. He uses improvisation to amp up the scripts, and his silly, slightly subversive comic energy feels just right. Via Fast Company.

Adweek’s Top 5 Commercials of the Week

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple and the latter telling a touching tale of fatherhood in which the tech has only a supporting role.

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of Shell-branded Lego products.

Greenpeace Targets Lego for Shell Partnership in New Campaign

Environmental group Greenpeace staged a protest today at Legoland in Windsor, England, targeting Lego for their partnership with Shell, The Drum reports. Shell has faced harsh backlash from environmentalists for its arctic drilling program.

Ad of the Day: Greenpeace Imagines a Brave New World With Robot Honeybees

This gorgeously realized two-minute Greenpeace film posits a near future where honeybees, currently threatened by colony collapse, are replaced by robotic simulacra that pollinate fields and keep our ecosystem in balance.

Honeybees Get Fed Up With Humans and Launch ‘Greenbees’ Protest Movement

Imagine if bees could stop humans from killing them by hijacking pesticide sprinklers, putting up banners and picketing grocery stores. That would be the bee's knees.

Downton Abbey’s Carson Makes for One Intensely Unhinged Santa

Jim Carter, who plays Downton Abbey's reserved and dignified butler, Carson, brilliantly interprets Santa Claus as a disheveled, on-the-edge shadow of his jolly old self in this striking British Greenpeace spot about the impact of global warming and oil drilling at the North Pole.

Ad of the Day: Greenpeace

Last month in Cannes, Bill Clinton exhorted advertising people to use their powers of communication to elucidate, and thus help solve, some of the world's most pressing problems—in particular, global warming. This new Greenpeace video from Partizan in London is presumably the kind of messaging to which he was referring.

Greenpeace Fans Ambush VW’s Facebook Wall

Social media is funny. You ask an innocent question, and you get a load of abuse in return. Volkswagen U.K. is learning that this week, as its fairly innocuous New Year's greeting to fans was ambushed by Greenpeace. "We hope you had a fantastic New Year.