Brand Marketing

Greenpeace Targets Lego for Shell Partnership in New Campaign

Environmental group staged a protest at Legoland in Windsor today

By Erik Oster

July 1, 2014

Environmental group Greenpeace staged a protest today at Legoland in Windsor, England, targeting Lego for their partnership with Shell, The Drum reports. Shell has faced harsh backlash from environmentalists for its arctic drilling program.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended articles
You Might Like

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}