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Environmental group Greenpeace staged a protest today at Legoland in Windsor, England, targeting Lego for their partnership with Shell, The Drum reports. Shell has faced harsh backlash from environmentalists for its arctic drilling program.
The campaign follows a report from Greenpeace, released today, which documents Lego's partnership with Shell and saw the environmental group placing banners reading "Save the Arctic" and "Block Shell" across various park landmarks. Lego toys have been made available at Shell gas stations, with some of the toys adopting Shell branding.