Will This Greenpeace Deforestation Animation Make You Question Your Food Choices?

Emotive spot by Mother highlights the impacts of meat consumption on the environment

The new spot follows up Greenpeace's popular "Rang-tan" ad. Mother London

LONDON—When Greenpeace and agency Mother enlisted the actress Emma Thompson to narrate a powerful animated ad exploring the plight of orangutans in 2018, the spot caused a storm, proving so popular that it exploded on social media and was reported widely in the British national press.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.