Squarespace Celebrates Leon Bridges’ Meteoric Rise to Nominee in Grammys Ad

It would be unfair to call the rise of Leon Bridges a Cinderella story. The talented young soul singer has worked far too hard to explain it away to miracles and magic. And yet, the arc of the first part of his career has been nothing short of miraculous and magical.

Why We’re All So Stoked for the ’90s

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are wearing crop tops and Doc Martens, gas is two bucks a gallon, a Clinton or a Bush may be headed for the White House—and Salt-N-Pepa's here! 

Did the Grammy Awards Give Nominees a Social Media Bump?

Most people would assume getting nominated for a Grammy would not only propel your career, but also get people talking about you online in a serious fashion.

Beck’s Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music has been blowing up on Spotify ever since. 

Arby’s Dishes on Awesome Pharrell Williams Tweet

Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director.

Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football stars.

Macklemore Gives Surprise Performance on a Bronx Bus to Promote the Grammys

To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No. 1 hit "Can't Hold Us." The duo is nominated for seven honors this year, including album of the year.Commuters dance and clap along to the beat and seem to be admirably enthusiastic, considering how few were likely Macklemore fans. You'd have to go all the way to Denmark to find a happier bus! Some commenters rightly question just how "impromptu" the transit performance, part of the "Music Unleashes Us" Grammys campaign, really was, especially given the natty camerawork on display.Staged or not, it's practically life-affirming compared to some recent ads that involve the (presumably) unsuspecting public. Like a certain vomiting devil baby.Check out the performance below and a related promo clip featuring an impressively flexible geriatric dancer after the jump.

OMD to Host First Upfront-like Session for Branded Content Projects

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content producers.

These Are the Biggest Hurdles Facing Social TV

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.

Target ‘Snacks’ Around Super Bowl Spend

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl.