Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, Google is looking for more ways to connect marketers with users walking, biking, driving and otherwise commuting around any given city.
We've all been there: Drive all the way to a store to buy a last-minute gift...only to find your lifeline has already locked its doors. Google is trying to cut down on that recurring theme of the holiday season by making holiday store hours available in maps and search.
Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company has tens of thousands of developers accessing its network daily, and the heaviest users pay if they pass a certain threshold, according to sources.
Google is making its own list this holiday season—or, more specifically, it's letting users do so. On Tuesday, the company was set to announce the addition of Shortlists to Google Shopping.
And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games and more based upon factors including traffic, category dominance, sales and social buzz.
Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer
Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the 13 years before that.
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday at South by Southwest, Foursquare co-founder and CEO Dennis Crowley made it clear that the business does more than just dole out badges.