Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer Aeropostale to hospitality chain Bliss Spa to Vitamin Shoppe, among other brands.
The New York-based firm's revamped mapping technology is designed to be super social, letting on-the-go consumers see icons of local businesses and public places based on their interests exhibited on Facebook and Twitter—as long as they agree to share such information with the app.
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