How My Gender Transition Helped Create a Path for Future Agency Employees
Brand Marketing
It's time. It's hard to believe, but here I am. My boss, the managing director of Possible, Cincinnati, introduces me to a conference room full of my peers. I begin the [...]
Masculinity Gets a Modern Makeover in Getty Images’ Newest Stock Art Collection
Brand Marketing
Stock photography is everywhere, and a lot of it reinforces traditional gender roles.
I Transitioned 20 Years Ago. Here’s What Marketers Need to Know About Gender Identity
Brand Marketing
Recently I was filling out an online consumer survey. Under "gender," in addition to "male" and "female," there was a third option: "other." My first thought was, "Wow, that's progress." [...]
What’s the Right Way to Market to Men? Join #AdweekChat to Share Your Opinions
Brand Marketing
Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor.
Blacks and Hispanics More Likely Than Whites to Use Twitter
Performance Marketing
With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.
Surprise: Male and Female Execs Are Held to Different Standards
Brand Marketing
When it comes to judging leaders, gender stereotypes still hold true. The Center for Talent Innovation surveyed about 4,000 executives and found that while women bosses are held to a [...]