Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor.
But there are signs of hope that marketing aimed at men might actually be maturing. Heck, even Axe has moved past its obsession with sex-crazed lingerie models in favor of actual storytelling. Meanwhile, brands famous for catering to fashionable women have suddenly recognized that men might be their best hope for strong growth.
What irritates you about how brands advertise to guys? Which brands do you feel are doing it right? Join us for this week's installment of #adweekchat to let us know and find out what your marketing peers are thinking, as well.
How to take part in #adweekchat:
1. Make sure you're following @Adweek on Twitter.
2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) on Wednesday.
3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #adweekchat hashtag in each post to ensure you'll be part of the conversation.
Hope to see you then!