I Transitioned 20 Years Ago. Here's What Marketers Need to Know About Gender Identity

Trans is now a key part of the cultural vocabulary

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Recently I was filling out an online consumer survey. Under "gender," in addition to "male" and "female," there was a third option: "other." My first thought was, "Wow, that's progress." My second thought was, "These guys are paying attention."

Over the past year and especially the last four months (not to mention the last 36 hours), the word "transgender" has been everywhere. From Orange Is the New Black's Laverne Cox gracing the cover of Time, to Amazon's series "Transparent" winning two Golden Globes to news stories about the high rate of trans teen suicides and violence against trans women of color to the official unveiling of Caitlyn Jenner, you'd have to be living in a cave not to have seen or heard it used.



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