Google Just Made One of the Most Compelling Ads Yet About Gender Transition

Meet Jake, and the gym where he belonged

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Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation. But now Google—one of the world's most powerfully visible corporate LGBT advocates—is out with a new spot for Pride Month that tells the deeply poignant story of a transgender man and the small business that helped him during his transition.

The first half of the spot below focuses on Jake, who was born female but identified as male from a young age.

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