Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?
Performance Marketing
Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners [...]
Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios
Brand Marketing
Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47
Brands Try to Redefine Emojis in Twitter’s Latest Hashtag Game
Performance Marketing
Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital [...]
Ad of the Day: Everything’s Upside Down and Backwards in GE’s Delightful New Spot
Brand Marketing
GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, [...]
GE’s New YouTube Program Gives Science a Pop Culture Twist
Performance Marketing
Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech.
GE’s 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW
Performance Marketing
If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year.