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You just got hired by GE. Why isn't anybody happy for you?
That's the perplexing question facing a college graduate in BBDO New York's amusing new campaign, breaking Tuesday on The Late Show With Stephen Colbert. The problem, it turns out, is that the graduate, Owen, has been hired as a programmer—but everyone from his classmates to his parents thinks GE is still only a manufacturing company.
This makes for some comically awkward ads, in which Owen tries to explain why people should be impressed by his new job—not giving him condolences or baffled stares.
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