Doritos Inventor Dies at 97, Will Be Buried With His Beloved Chips
Creativity
Arch Clark West, the Mad Men-era marketing executive at Frito Co.
SunChips Canada has earplugs for loud bag
Creativity
If you've been following the SunChips compostable-bag saga, you'll know Frito-Lay mostly scotched the environmentally friendly packaging in the U.S. after people said it was too damn loud and crinkly. [...]
Frito-Lay learns to have fun in small spaces
Creativity
How much fun can you have in a small space? That's a potentially naughty question, but Frito-Lay and BBDO skirt all such connotations in this Canadian campaign. That's a good [...]
Frito-Lay dancing with Vimeo in breakout ad
Creativity
The Web's newest browser-busting video ad is noteworthy for two reasons. First, it's absolutely gorgeous. Second, it's not on YouTube. Instead, Tostitos parent company Frito-Lay turned to video underdog Vimeo.com [...]
Lay’s chips and dip falling in love offscreen
Creativity
The new "Made for each other" campaign for Lay's by Goodby, Silverstein and Partners suggests that Lay's chips and dip were destined to be together. Yet the five beautifully animated [...]
True North is back, this time in snack form
Creativity
Ad-agency buffs will remember True North, the short-lived parent of Foote Cone & Belding, acquired by Interpublic Group in 2001 for a tidy $1.6b as in billion. No disrespect intended [...]