Frito-Lay learns to have fun in small spaces

How much fun can you have in a small space? That's a potentially naughty question, but Frito-Lay and BBDO skirt all such connotations in this Canadian campaign. That's a good idea, but I'm not so sure this approach—showing a woman driving a bumper car inside a workplace elevator—is particularly effective, if only because that's the kind of behavior you'd expect from someone who's brain is addled after eating sugar- and sodium-laced junk food all day.