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Arch Clark West, the Mad Men-era marketing executive at Frito Co. whose quirky idea to sprinkle cheesy powder on corn chips led to Doritos, one of the world's great snacks, died last Tuesday at 97. Now, he's taking his chips with him to the salty hereafter. West's daughter tells the Dallas Morning News that the family will sprinkle Doritos at West's funeral this coming Saturday.
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