Forbes

New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year

The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also […]

Branded Content Leads to 59% Better Recall Than Other Digital Ads

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their research:

Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform

CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion.

Infographic: How the Best and Brightest Millennials Live, Shop and Dream

Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30 list, many take note.

Facetime: Awards Season in Full Swing

Media moguls, Hollywood stars and cultural icons partied and celebrated from coast to coast. 

Q&A: Tech Exec Says Publishers Need to Address Ad Blocking ‘Holistically’

While attending CES this week, Antti Pasila, founder and COO of Kiosked, which helps publishers deliver more relevant ads, was glad to take a little time away from the hectic conference to read the news that Forbes (not one of his company

Hot List: These Are the Magazines That Made Everyone Take Notice in 2015

If we learned anything in 2015, it was that the death of print media has been greatly exaggerated. This year, magazines were responsible for bringing us some of the biggest […]

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of superstars—including a reenergized U.S.

Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to 

Facetime: Carolyn Everson, Soledad O’Brien and Steve Martin Step Out for Spring

Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.