Were Publishers the First DTC Brands? How 2 Areas of Marketing Align
Performance Marketing
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model. As a direct result, circulation and subscription marketing professionals have become very [...]
Infographic: How the Best and Brightest Millennials Live, Shop and Dream
Brand Marketing
Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30 list, many take note.
Facetime: Awards Season in Full Swing
Brand Marketing
Media moguls, Hollywood stars and cultural icons partied and celebrated from coast to coast.
Q&A: Tech Exec Says Publishers Need to Address Ad Blocking ‘Holistically’
Performance Marketing
While attending CES this week, Antti Pasila, founder and COO of Kiosked, which helps publishers deliver more relevant ads, was glad to take a little time away from the hectic [...]
Hot List: These Are the Magazines That Made Everyone Take Notice in 2015
Performance Marketing
If we learned anything in 2015, it was that the death of print media has been greatly exaggerated. This year, magazines were responsible for bringing us some of the biggest [...]
Will the Double-Digit Declines in Print Sales Continue? In All Likelihood, Yes.
There is a trend afoot these days of many writers waxing poetically about the virtues of printed magazines and how the younger generation (whoever that may be) enjoys print as [...]