Flipboard

How Interest Groups Will Improve the Quality of Mobile Content and Ads


Flipboard Is Debuting a Swipeable ‘Promoted Roundup’ Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel.

Celebutante-Turned-Entrepreneur Paris Hilton Is a Self-Proclaimed ‘Techie’

Specs Age 35 Claim to fame Recording artist and DJ; businesswoman (her name is on more than 50 boutiques, a resort, and fashion, accessories and fragrance lines); former star of The Simple Life on Fox and E!

Flipboard Is Now Offering Vertical Video Ads That Act Like GIFs

Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit Wednesday with independent film distributor Bleecker Street as its first buyer.

5 Intriguing Takes on Advertising and Technology’s Relationship Status

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical example.

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been been limited to its own site and apps.

Big Brands Jump on Flipboard’s New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today.

TaylorMade’s Live Product Video Seems Teed Up for Social

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.

Flipboard Buys Mobile Newsreading App Zite From CNN

Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a content and ad sales partnership with CNN.

Flipboard Moves Into Commerce With New Shopping Channel

After establishing itself as an editorial content discovery engine, Flipboard is hoping to do the same for commerce with a new shopping channel that will let people discover, view and share products.