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Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit Wednesday with independent film distributor Bleecker Street as its first buyer. On the heels of its critically acclaimed film Captain Fantastic, Bleecker Street is pushing historical thriller Anthropoid while targeting readers of politics, movies, entertainment and news.
Call it the Snapchat Effect, but everyone nowadays wants to test vertical video. Tyler Dinapoli, president of marketing, media and research at Bleecker Street, told Adweek he's "eager to see the results of this campaign.
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