Flipboard Is Now Offering Vertical Video Ads That Act Like GIFs

Film marketer buys first spots

Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit Wednesday with independent film distributor Bleecker Street as its first buyer. On the heels of its critically acclaimed film Captain Fantastic, Bleecker Street is pushing historical thriller Anthropoid while targeting readers of politics, movies, entertainment and news.

@Chris_Heine Christopher Heine is a New York-based editor and writer.