How In-N-Out Became the Small Burger Chain With the Massive Following
Brand Marketing
Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino [...]
McDonald’s Wouldn’t Create the McWhopper, So I Did, and It’s an Abomination
Creativity
As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should. Well I'm here to tell you: No. No [...]
5 Bizarre and Innovative Digital Stunts by Fast-Food Brands
Performance Marketing
In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead [...]
Here Are 5 Tips for Making McDonald’s a ‘Modern, Progressive’ Burger Brand
Brand Marketing
McDonald's hasn't been lovin' it for some time. Sales are sliding, revenue is down, and fast-casual chains are booming. Its image needs a major refresh.
How Food Brands Can Nail Instagram
Brand Marketing
With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands.
The 4 Most Interesting Things You’ll Learn From KFC’s Oddly Educational ‘Hall of Colonels’
Creativity
Whether or not KFC's resurrection of Colonel Sanders achieves its goal of putting a sales dent in potent rivals like Chick-fil-A, the campaign is at least reminding America what a [...]