How In-N-Out Became the Small Burger Chain With the Massive Following

Postwar California drive-thru is the best in the West

Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don’t even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino Freeway overpass. But to those in the know, this is holy ground: No. 13752 Francisquito is a precise replica of the original 1948 In-N-Out Burger.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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